Overview
After winning a school-wide Women in Business case competition at Carnegie Mellon University, I worked on a team of 4 undergraduate students to provide consulting services for love, Pittsburgh—a local, women-owned gift shop featuring 100+ Pittsburgh-based artists and makers to support the cultural community of Pittsburgh.
I collaborated with the owners of the business and my team to create a plan with the goal of increasing customers, especially after the COVID-19 pandemic. Through research, multiple meetings (both in-person and virtual), and pilot runs, we executed a strategy consisting of social media, human resources, and other digital areas of focus.
What resulted was a 32% increase in reach, 26% increase in shares, 9.6% increase in clicks, and 55% increase in comments across platforms. We also planted the seed for love, Pittsburgh's future collaborations with influencers, as well as a more efficient employee onboarding program.
ROLE
Consultant
COMPANY
TIMELINE
Oct 2021 - May 2022
SKILLS
Social Media Strategy
Digital Marketing
Human Resource Development
Business Analytics
Content Design & Creation
Goals
- Market Research: Analyze and review existing social media practices & competitive strategies
- Implement Social Media Strategy: Increase engagement rate, likes, and reach on Facebook & Instagram
- Human Resources: Pilot test new onboarding program with next round of new hires