Aviator
Creating a visual campaign for a pop-rock band
Role
Graphic Designer
Company
Aviator (case company for Future Business Leaders of America)
Year
2019
Skills
Graphic Design
Brand Marketing
Case Strategy & Competition
Problem
In this case presentation, our company had been tasked with developing the promotional branding for a new band. This would include a name, logo, webpage banner, clothing, cargo vehicle, and stage graphics. We were given a couple of days to compete against 20+ teams from across the United States.
Solution
My partner and I did initial research and brainstorming around determining the band's name, color, and logo. We strategized our presentation and design elements through numerous ideation meetings to become finalists at Nationals.
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