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Briana Chen

Aviator

Creating a visual campaign for a pop-rock band

Role

Graphic Designer

Company

Aviator (case company for Future Business Leaders of America)

Year

2019

Skills

Graphic Design

Brand Marketing

Case Strategy & Competition

Problem

In this case presentation, our company had been tasked with developing the promotional branding for a new band. This would include a name, logo, webpage banner, clothing, cargo vehicle, and stage graphics. We were given a couple of days to compete against 20+ teams from across the United States.

Solution

My partner and I did initial research and brainstorming around determining the band's name, color, and logo. We strategized our presentation and design elements through numerous ideation meetings to become finalists at Nationals.


Copyright © 2022 Briana Chen - All Rights Reserved.

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