Artists for Altruism

Overview

As a personal project-turned-business, I launched the website Artists for Altruism in the midst of the 2020 COVID-19 pandemic in order to lend a hand to the community in a time of need.

Artists for Altruism was a network of charity artists. The purpose was to connect buyers and artists who share a common passion for charity by showcasing, categorizing, and promoting various artists and charities. Buyers can commission charity artists for art, with some or all of their proceeds going to a charity of their choosing. Artists can employ their creative hobby/talent for a greater cause.

The launch in May 2020, aided by an executive planning committee, led to 30+ international artists recruited, $1000+ raised in less than 2 months through a solo campaign, and +100% social conversion numbers to the website. In this way, Art4Alt helped change the world for the better—creatively.

ROLE

Founder & President

COMPANY

Artists for Altruism

TIMELINE

2020 - 2023

SKILLS

Social Media Strategy

Website Design & SEO

Entrepreneurship

Recruitment & Outreach

Canva, Meta Business Suite, HTML

Tactics

Brand Essence

Social Presence

Brand Essence

After defining the 'why' behind the company, I reached out to artists around the globe through Instagram, LinkedIn, and cold emailing. This included the executive board, which was a standing committee to plan and execute the initial launch in May 2020.

Visuals

Social Presence

Brand Essence

Using tools such as Canva, I created central brand assets and a style guide from scratch. The style guide included various logo versions, font guidelines, a brand color palette, and a definition of the brand voice/tone. I then used my own charity commissions to test the platform.

Social Presence

With the executive board, I spearheaded the planning for the company's initial launch on Instagram, including the timeline, deliverables, content, and key stakeholders (the joint giveaway involved inputs from numerous micro-influencers).

Results & Key Learnings

30+ international artists recruited
$1000+ raised in less than 2 months
+100% social conversion numbers to site
+1600% accounts engaged months after launch
8 new artists recruited within 1 month
532 new followers within 1 month

Every plan needs multiple backup plans. I had a lot of wrenches thrown in during the weeks leading up to the plan, such as artists backing out and giveaway merch not arriving. I had to learn to adapt and stay flexible.
SEO pays off. After implementing an SEO plan and defining choice keywords, the traffic to the site increased dramatically.
Change is made through community. I launched this personal project with the help of family, friends, and supporters. It's so strong because of the talented artists that made up the Art4Alt community.

Artists for Altruism

Overview

Problem

Solution

Goals

Tactics

Brand Essence

Social Presence

Brand Essence

Visuals

Social Presence

Brand Essence

Social Presence

Social Presence

Social Presence

I think it's common for young artists to have more time than money available to them. Donation commissions are a really effective way to leverage that and take care of our surrounding communities!

Results & Key Learnings

It makes me feel a lot better that my money is going toward a good cause, AND I get to support artists!

Next Steps

Artists for Altruism

Overview

Problem

Solution

Goals

Tactics

Brand Essence

Social Presence

Brand Essence

Visuals

Social Presence

Brand Essence

Social Presence

Social Presence

Social Presence

I think it's common for young artists to have more time than money available to them. Donation commissions are a really effective way to leverage that and take care of our surrounding communities!

Results & Key Learnings

It makes me feel a lot better that my money is going toward a good cause, AND I get to support artists!

Next Steps

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