Building a charitable, creative brand from scratch
I had an idea—I just had to find a way to make it come to life. There was an untapped network of artists who could do what they loved (art), make consumers happy (receive art), and make the world a better place (charity!). I decided they deserved more of a voice and more of a community.
I started with Artist for Altruism's brand essence: the core strategy, its missions, and its values. From there, I established a visual brand, then a social media presence and continual network-building.